Built on experience. Focused on what's next.
The next era of dental supply starts with trust.
ProElite is built on 15 years inside dentistry — working alongside manufacturers, educators and specialists. Practices deserve honest guidance, real follow-through, and a partner who shows up after the sale.
15+ yrs
in the dental industry, not in general e-commerce
Direct
working relationships with major manufacturers
KOL network
specialists, educators and clinicians we can call
Real people
a human answers, before and after the sale
Why we exist
Buying dental equipment shouldn't feel adversarial
Most practices have the same story: a quote that moves depending on who's asking, a package with two items in it you never wanted, and a rep who disappears the moment the equipment is on the floor.
We started ProElite to run it the other direction. One number on the quote. A recommendation based on what your rooms actually need. And the same contact answering the phone in month six as in week one.
We'd rather lose an order than sell you something that doesn't belong in your practice. That's not a slogan — it's the only way this business compounds.
How we work
Three principles, written as things you can hold us to
Customer First
Your operatory, your budget, your timeline drive the recommendation. If a cheaper unit does the job, that's the one we quote.
- Recommendations tied to your case mix
- No bundling you didn't ask for
Integrity
Straight pricing and straight answers, including "you don't need this" and "that isn't the right fit for your room."
- Transparent quotes, no phantom discounts
- Honest lead times, even when they're bad
Reliability
We follow through after the invoice clears — freight, install questions, warranty paths and reorders.
- Follow-up after delivery and install
- Same contact every time you call
Experience & industry depth
What 15+ years in the industry actually buys you
We know which equipment holds up
Fifteen years of watching units age in real practices tells you more than a spec sheet. We steer you toward the ones that are still running in year eight.
We know whose service network is real
A warranty is only as good as the technician who shows up. We factor local service coverage into what we recommend, not just the price.
Startup vs. retrofit are different problems
Outfitting a new build and swapping a chair into an existing room require different planning. We've done both, repeatedly, and we plan accordingly.
What we supply
- Operatory equipment
- Handpieces
- Imaging
- Small equipment
- Consumables
Our catalog is always growing — if you don't see a category yet, ask. We'll tell you straight whether we can source it today or point you somewhere that can.
Founder
Meet DJ
DJ's path into dentistry started in the classroom, aiming at dental school. It took a turn when he and his brother built a company on the Wasatch Front — a detour that taught him leadership, strategy and how a business actually earns repeat customers.
He came back to dentistry and stayed for over a decade, working closely with top equipment manufacturers and educators and building a network of specialists, key opinion leaders and practice owners along the way. That vantage point made the gap obvious: great technology on one side, practices on the other, and a supply channel in between that too often served itself first.
ProElite Dental Supply is his answer to that — a supplier that closes the gap with product knowledge and straight dealing instead of pressure.
"Trust is the only equipment I can't ship you — it has to be earned one honest answer at a time. So I'd rather tell you the truth and lose the order than sell you something you'll resent in five years."— DJ, Founder
What to expect
Working with us, plainly
- A person answers, and it's someone who understands dental
- Quotes with the real number on them — freight and lead time included
- A straight opinion when a product isn't right for your practice
- Help after install, not just before the order
- No pressure, no packaged upsells, no games on pricing
Tell us what's going in the room.
Send us the operatory, the budget and the timeline. You'll get a straight recommendation and a real number — even if the answer is "wait."